First you have to answer a few questions:
What are our goals?
What is our message?
What are our goals?
What is our message?
Who is our audience?
How do we reach them?
How do we reach them?
After you have answered those questions, you will need to create a social media plan that is aligned with your existing marketing and communication plans, define the roles of social media tools you will use, and most important...BE RELEVANT.
What ever you decide to write about, remember you need to have two way communication with your patients. Don't talk at them, talk with them.
--The Catalyst
--The Catalyst
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