Social Media & Healthcare

Is social media the answer to engaging patients to take a more accountable role in their health care decisions?  Yes and no.  Some people really are good with using technology for everything they do.  Others not so much. 
The key really is knowing who you are trying to reach.  Focusing on your customer and not the newest and best gadget out there. Sometimes, less is more.
What we have to remember is that 73% of adults use the internet to do searches for health information.  If a site gets more technical, the percentage of engagement goes down to the around the 30% range. 
So keep it simple.  Put instructions on a video. It is easier for people to go to a website and hit play then it is for them to follow directions and then more directions.  Invest in apps for those who would rather download an app then go to the web.  Lastly, still keep it simple for those who do not use computers or apps by making sure you have your phone number on the first screen they see.
--The Catalyst