Living inside Healthcare Marketing - Bridging the Gap

One of my favorite books for healthcare and marketing is Chris Bevolo's book, Joe Public Doesn't Care about Your Hospital.  Although I love, love, love his book, what I have found since working in Healthcare Marketing is it doesn't matter what I believe because if other people are not on the same boat I will continue to climb an up hill battle.  But I have hope....Chris spoke at a conference that one of the employees was at and she brought back his message to our team!  I gave my Joe Public book to another person and I am hoping to keep spreading the word!

I like to say that my role is building the bridge between the old and the new way of Marketing.  But building a bridge takes time....a lot of time.