Hospital's and health care in general are a prime industry for using open and closed innovation models when they are looking at becoming ACOs, implementing medical home models, and increasing patient activation. With the flood of the online health care communities that are saturated with different ACO/medical home models, hospitals are left figuring out a model on their own which cost a lot of money and takes a lot of man hours. If a hospital does decide to use what is out there already, it becomes hard to distinguish between the good and bad or just what would work for your particular organization. The hospitals that will struggle the most will be the ones that are not integrated and do not have the man power to build and test a model. When the race becomes close as your competitors are all racing toward the finish line; open/closed innovation can be the key.
Tuesday, January 24, 2012
Friday, January 20, 2012
Where Do I Start When Creating a Social Media Plan?
In a healthcare environment, it is hard to engage your patients with a blog post about eating healthy...why? Because everyone is writing about eating healthy. So if your patients are searching the web for healthy eating tips, chances are your blog post will not come up (well unless that is your focus and are a big hospital with a lot of key words etc. put into your blog). So where do you start?
First you have to answer a few questions:
What are our goals?
What is our message?
What are our goals?
What is our message?
Who is our audience?
How do we reach them?
How do we reach them?
After you have answered those questions, you will need to create a social media plan that is aligned with your existing marketing and communication plans, define the roles of social media tools you will use, and most important...BE RELEVANT.
What ever you decide to write about, remember you need to have two way communication with your patients. Don't talk at them, talk with them.
--The Catalyst
--The Catalyst
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